Posted on September 23, 2017 // 0 Comments

In the USA, the FCC took action to protect consumers from receiving unwanted marketing via text message.  They established fines from $500-$1,500 per text message!  It is your job to know the legal implications of sending mass text messages.

In general, you will be compliant with the Telephone Communications Protection Act (TCPA) if you follow a few simple guidelines:

1. Make sure the recipients have opted in:
   1. If the messages are commercial, the recipients’ consent must be in writing.
   2. For non-commercial, informational texts, the recipients’ consent can be verbal.
2. If the text is not banned by law, responsible content standards need to be applied, which includes honest and relevant content.
3. Allow recipients an opportunity to opt-out

Here’s a few links that will help you understand the legal implications of sending mass text messages in the USA:

• Text Message Marketing is Now “Illegal” – Companies May Face Fines
• A Guide to Text Messaging Regulations

If you live outside the US, it is your responsibility to be aware of all local laws pertaining to mass text messages.  Please protect your fellow consumers from unwanted text messages.

Category : Blog